Apple made a killing in the UK following its iPhone 6 launch, and the company has jumped over ten percent in marketshare in the last few months.
We knew that the launch of the iPhone 6 and 6 Plus were big events around the world, but according to the latest data from Kantar Worldpanel, over the last three months ending in October, Apple saw a huge 10.4% gain in marketshare following that event. All the while its competitors saw their share decline.
On a grander perspective, Kantar’s data shows that at the end of October, Android accounted for just under 70% of smartphone sales across Britain, Germany, France, Italy and Spain. Apple rose to 20.7% percentage points thanks to their handsets and Windows Phone still stands in third place at 8.7% marketshare across the five metered European countries.
Moving over to the US, Apple once again saw its marketshare increase though with a much more modest 0.7% compared to the same time last year. It now holds a bit over 41% in the North American market, though Android still leads with 53% while Windows Phone once again takes third with a measly 3%.
Finally it’s worth pointing out that according to Kantar’s data, the iPhone 6 outsold the 6 Plus by a 4:1 ratio in Great Britain and by a 3:1 ratio in the US.