Italian media company sues YouTube

Italian media company Mediaset announced on Wednesday that it has filed a lawsuit against YouTube and owner Google, alleging that the video-sharing site distributed and exploited its commercial property.

Mediaset alleges that it found at least 4,643 copies of its programming on YouTube on June 10, when it conducted a sample survey. That programming represents approximately 325 hours of material, Mediaset claims.

The media company, as a result, alleges that its three Italian television networks have lost nearly 315,700 viewer days, which, in turn, represents lost advertising opportunities for its television programs, Mediaset alleges.


Italian Prime Minister Silvio Berlusconi controls Mediaset, according to a Bloomberg report.

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