Microsoft spices up marketing of Xbox in Japan in new pizza-themed promotion.
In Japan, pizzas packaged in boxes that resemble Xbox consoles will be delivered to the doorsteps of customers, courtesy of a new joint marketing campaign from Microsoft and Aokis Pizza. For a limited time, Aokis will offer a menu called the "Xbox campaign set" which comes with a special pizza and assortment of beverages. The pizza will be split into four parts from the middle to mark an "X" on the pie. Customers can chose different preset topping combinations on each of the four separated pieces (including the interesting-sounding but very common egg and tuna or chicken teriyaki and mayonnaise combos; relatively normal toppings on pizzas in Japan).
News source: GameSpot