Jobs Says Apple Customers Not into Renting Music

Apple Incorporated Chief Executive Steve Jobs has indicated he is unlikely to give in to calls from the music industry to add a subscription-based model to Apple's wildly popular iTunes online music store. "Never say never, but customers don't seem to be interested in it. The subscription model has failed so far. People want to own their music," said Jobs. The music industry would love for iTunes to begin renting music online so they can make more money from recurring income.

Hopefully, Apple will focus on making deals with all the remaining record companies regarding music without digital rights management. "There are a lot of people in the other music companies who are very intrigued by it. They're thinking very hard about it right now. We've said by the end of this year, over half of the songs we offer on iTunes we believe will be in DRM-free versions. I think we're going to achieve that," Jobs said of the move to sell songs without copy-protection software.

News source: eWeek

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