In August, Larry "Major Nelson" Hyrb, head of Xbox Live programming at Microsoft, was filmed unboxing an actual Xbox One Day One retail box. That was an official promotional clip from Microsoft, but now it looks like someone else has gotten his hands on an Xbox One unit well ahead of its Nov. 22 launch date and is showing it off on the Internet.
The video was posted over the weekend on YouTube but was later taken down. However, another copy of the video was later uploaded by another source. The clip is narrated by a young man who claims he got his hands on the unit because of "reasons" but does not elaborate. The Xbox One in the video appears to be a dev kit; theres a white hardware SDK sticker on front of the Xbox One that the person who made the video tries to hide with cables but doesnt entirely succeed.
In a post on Reddit, Hryb comments on the video, stating simply, "This is unfortunate. And being dealt with." That rather sharp tone makes it clear that Hryb, and Microsoft in general, is not happy at all with this situation. We will have to see if Microsoft goes after whomever leaked this clip.