LG launches mid-range G4 Beat, available later this month

LG is launching a brand new mid-ranger as a companion to its G4 flagship. The new phone, named the G4 Beat, is a scaled down version of its sibling with a more affordable price tag.

LG is trying to appeal to other segments of the market and has been launching numerous devices based on the G4 design and specs. After putting out a phablet and a bunch of low-end devices, LG now hopes it has something for those looking for balance between specs and price.

The G4 Beat comes equipped with:

  • Chipset: Qualcomm® Snapdragon 615 Processor
  • Display: 5.2-inch Full HD IPS LCD (1920 x 1080, 423ppi)
  • Memory: 8GB eMMC ROM / 1.5GB RAM
  • Camera: Rear 8MP LDAF (13MP in Latin America) / Front 5MP
  • Battery: 2,300mAh (removable)
  • Operating System: Android 5.1.1 Lollipop
  • Size: 142.7 x 72.6 x 9.85mm
  • Weight: 139g
  • Network: 4G LTE / HSPA+ 42.2Mbps (3G)
  • Connectivity: Wi-Fi 802.11 b, g, n / Bluetooth 4.1 / NFC / A-GPS / Glonass / USB 2.0
  • Colors: Metallic Silver / Ceramic White / Shiny Gold
  • Other: In-Cell Touch / Color Spectrum Sensor / Gesture Interval Shot / Full HD 1080p Video

The G4 Beat features a price tag of around $440, which isn’t exactly cheap. However, LG is treating this device like a “flagship lite” rather than a true mid-ranger with mass appeal, as explained by the CEO of LG Mobile:

Our goal with the LG G4 Beat was to create a phone that was not only well- balanced in terms of display, camera, performance and design but delivered terrific value and satisfaction.

The G4 Beat will be available this month in “key markets” including France, Germany and Brazil with a global rollout to follow soon after that.

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