LG launches ThinQ brand for its AI powered electronics and services

In an effort to create a new and clever brand for AI-powered electronics and services for 2018, LG Electronics has launched ThinQ, which combine AI tech from its partners as well as its own DeepThinQ unveiled at CES 2017 in January.

The ThinQ brand will be showing up in its upcoming line of home appliances, consumer electronics, and services that will be unveiled throughout 2018. LG opened an AI lab in Seoul, South Korea in June that focused on researching deep learning capabilities in electronics through voice, video and sensory inputs. The company also launched WiFi in all of its premium appliances this year.

“The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better,” Han Chang-hee, head of LG’s Global Marketing Center, said in a press release. “AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating.”

LG first unveiling SmartThinQ for its appliances back in at CES in 2011, and has been building on it ever since, now adding AI into the tech. LG will have many of its upcoming 2018 products on display at CES 2018, which begins on January 9. It plans to have the ThinQ brand highly visible to push the broadening initiative.

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