LG to boost customer service with U.S. Cloud Call Center

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LG has announced the opening of its new Cloud Call Center in the United States. It said that the new Cloud Call Center increases its ‘rapid digital transformation’ while improving the quality and efficiency of its customer service. The firm said that it will launch Cloud Call Centers in Australia, Brazil, Canada, France, Italy, and Vietnam later in the year and in South Korea in early 2022.

Commenting on the new customer service hubs, Yoo Kyu-moon, executive director of the Customer Service Management Center at LG Electronics, said:

“LG’s new Cloud Call Center actively upgrades and refines our service delivery and helps us to ensure the best possible customer outcomes. With more helpful options to choose from, LG customers can receive the support they need in the way they prefer to receive it.”

What makes the Cloud Call Center unique is that customer service representatives can work effectively together from different locations, making it safer in the current COVID-19 pandemic conditions. The system will use a speech-to-text system to help representatives more easily research and respond to issues that customers are having.

LG said that if the system experiences a lot of traffic, it will suggest an alternative faster option to customers such as speaking to a chatbot on the LG customer service website or on another social media platform.

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