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Marketing Mishaps

Steven Parker CEO - Neowin.net Neowin @aSteveParker · May 30, 2005 08:20 EDT with -1 comments

Thanks to Tweaktown for their email alert to a new article (or should I say Rant?) on Marketting Mishaps, follow the link below for the full article.

"It's baffling to consider how third-party board vendors stay in business whilst producing virtually homogenous products. Whether it's graphics cards or motherboards, the quest for market dominance has become a donkey race whereby vendors attempt to differentiate their products from the competition through intangible, colourless means concocted by their marketing departments."