McDonald's to roll out in-store tablets to let customers configure their own burgers

McRib or McNuggets? Big Mac or Filet O Fish? Cheeseburger or Quarter Pounder with Cheese? The McDonald's menu isn't exactly limited, with enough choice to satisfy most diners, including vegetarian and healthy options, along with all sorts of regional variations and additions in certain markets around the world.

But those McDonald's customers who find the menu too restrictive will no delight in the knowledge that they will soon be able to design their own burger masterpieces in store.


As The Telegraph reports, 30 restaurants across five American states will be equipped with in-store tablets loaded with a 'Create Your Taste' app, that lets users build their own virtual burgers. They can choose the type of bread, cheese, toppings and sauces that they want - before staff then prepare the burger, ready to be gobbled down by the hungry customer.

The custom burgers cost more than items from the 'standard' menu, but McDonald's appears to be confident that customers will be willing to pay a premium. From just thirty restaurants this year, the program will expand rapidly in 2015, with 2,000 of its 14,000 US locations set to be equipped to handle custom orders by the end of next year.

Source: The Telegraph | image via Beaumont Enterprise

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