Micron Technology Inc. said it anticipates more than 50 percent of its revenue would be generated in southeast Asia within a few years with China, Hong Kong and Japan accounting for a significant portion of the increase.
In response to the growing role of Asia within the electronics industry, Micron has begun adding workers in the region and increasing efforts to increase its presence in Japan, according to Mike Sadler, vice president of worldwide sales, during a presentation at the company's Winter Analysts Conference.
About one-third of Micron's revenue came from Asia in 2003, up from 12 percent in 1998. Japan's share rose to 9 percent last year, up from zero five years ago while China and Hong Kong now account for 11 percent versus 2 percent in 1998.
The DRAM supplier offered a bullish outlook for the memory market this year as the market builds on a second-half 2003 sales surge to post a double-digit increase in unit shipment and content per PC.