As Microsoft gets ready for the 2013 holiday shopping season, it clearly needs to sell more of its Surface tablets. A recent estimate from IDC said that Microsoft only sold 300,000 Surface units in the second quarter of 2013. It would also like to see better overall sales of Windows 8 PCs, which Microsoft CEO Steve Ballmer admitted were not selling as well as expected in a recent internal company meeting.
Today, it was revealed that Microsoft has a new marketing partner for both Windows and the Surface businesses, one which it has worked with successfully in the past. Ad Age reports that Razorfish will take over the digital marketing efforts for both brands, as it already does for Microsoft's Xbox and Bing divisions.
A spokesperson for Microsoft said of the change, "The decision to switch digital online advertising agencies arose due to competitive conflicts with the previous agency." While Microsoft didn't go into details of what "competitive conflicts" there were with their previous marketing partner, it's clear that the company liked what Razorfish did with Xbox and Bing enough to add Windows and Surface to their account.
The big question: Can Razorfish come up with digital campaigns for Windows 8, and especially Surface, to convince the general public to try them out?
Source: Ad Age