A few months back, Microsoft announced its new "Surface as a Service" subscription as well as the Surface Multi-National Purchasing Program. The former offers a faster upgrade cycle and more flexible purchasing options, whereas the latter provides global customers with more options to purchase Surface devices and accessories through multiple resellers.
Previously, the Surface Multi-National Purchasing Program was limited to the US, but now Microsoft has expanded it to Europe as well.
Microsoft states that its Surface Multi-National Purchasing Program has been very successful. It also claims that in the past six months, the number of units shipped to customers via the US program has experienced growth rate increasing by a factor of ten. In fact, the company also noted a statement from an executive from Palo Alto Networks - which ordered Surface devices from the reseller Zones - saying that:
Zones has been incredible to work with on getting us globally set up on the Microsoft Surface. The speed and efficiency in enabling us on our pricing globally has made it easy for us to standardize all of our new hires on the Surface Book and Pro 4. Zones makes it even better with being able to order it via their global portal so any of my employees can order the Surface no matter where they are in the world.
Seeing its success, Microsoft is expanding the program to Europe too. ATEA, Bechtle and Computacenter are the European resellers will be joining the Surface Multi-National Purchasing Program as a part of Microsoft's efforts to streamline the procedure required to obtain Surface devices and accessories.
Moving forward, Microsoft has stated that it plans to roll out the program to Asia and Pacific (APAC) regions as well; however, it hasn't announced a tentative time frame.