Microsoft Game Studios - Brewing Something New?

Recently a survey was sent to those registered for Microsoft Game Studios betas on Microsoft Connect. The survey was from the Games User Research group. The email (along with other little details) states:
By filling out this survey, you'll be helping inform the development of a new MGS sponsored title and the MGS Beta program! We are asking that you follow the link to the online survey below and provide your open and honest feedback about some art concepts for an upcoming game.

Simple enough? Upon entering the survey, a little more information is told about this...
This "game" will be a game creator and provide a simple way to make your own games on the Xbox. Using just the Xbox controller, you can build worlds, populate them with characters, and give the characters unique behaviors. You can easily build racing games, platformers, and adventure games without touching a keyboard or leaving your couch.

What could this game be? Maybe this is a basic XNA for non programmers? Or is it a Sims like game, where instead of building houses and characters lives, you build the world? Either way, the idea sounds interesting.

Continuing into the survey, you are told you will be presented with several characters of which you will rate based on appearance (asked questions such as if they appear slow, powerful, smart, agile, and friendly, among others). This survey presented several concept characters that you can see below

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