Steve Ballmer, the CEO of Microsoft has states that the company will continue to compete against Apple more-so than ever. Speaking to CRN, Ballmer says "we are trying to make absolutely clear we are not going to leave any space uncovered to Apple." This changes nothing in the rivalry that Microsoft and Apple has had, but implies that Microsoft is looking to cover more ground in the computing and technology industries.
Microsoft currently has a full range of products to offer new consumers. For IT users, Microsoft is launching the Surface tablet, which will sport Microsoft’s latest Windows 8 and Windows RT operating systems. For gamers, Microsoft is prepping a new Xbox launch, and for mobile users the company will launch Windows Phone 8.
Microsoft definitely has its advantages when it comes to how many OEM’s are willing to support its software which is why Ballmer states he won’t give Apple a market for its current or new consumers, "not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch."
It does seem like Microsoft is done playing games and is really looking to overshadow Apple this generation, even to the point where Ballmer talked about the possibility of a Microsoft-branded smartphone; “we'll see what happens" because Microsoft has "good partners with Nokia, HTC in the phone space. I love what we've got going on with the Surface. We are going to focus on Surface and our other Windows 8 tablet partners and see if we can go make something happen."
Do you think Microsoft is moving in the right direction with its plans to take over multiple consumer markets? Let us know in the comments below.