Microsoft has launched an updated version of the Windows Mobile homepage over on Microsoft.com, powered by Silverlight. While not big news in itself, this launch is part of Microsoft's new project to better promote its consumer offerings, which under the old codename was referred to as FTP168. Bill Gates mentioned this in his exit interview with Forbes last week, with FTP standing for "Free The People" and having a spend of $200m (we heard that the 168 was the initial budgeted spend). tips at liveside dot net for the new name
Looking at the new Windows Mobile homepage it is clear that some significant work has gone into promoting the benefits of a Microsoft-powered device, with users able to compare the latest devices being offered by worldwide carriers, filtering by features such as touch screen, flip keyboard or WiFi. The results of these searches are still on the old-style pages, which when you click through to show just had poorly these products have been marketed. There's also a new interactive experience, showing off the new Windows Mobile 6.1 UI and how with Windows Live and Microsoft Office Mobile it complements the existing PC experience.