"The Hive" is Microsofts attempt to bring some of the community impetus it has generated with Channel 9, The Spoke and other developer-focused efforts to the consumer space.
Always on the lookout for ways to continue to build the buzz around Windows, Microsoft launched on Monday a beta release of a new community-outreach initiative, called "The Hive."
Microsoft officials denied the company is trying to build a Windows version of Slashdot. Unlike Slashdot and other Microsoft community-building projects — such as Channel 9 and The Spoke, — all of which target developers, The Hive is aimed at online leaders who specialize in consumer-oriented applications of Windows and other Microsoft technologies, such as digital photography, gaming, multimedia, home-finance and the like.
News source: Microsoft Watch