Earlier this week, Microsoft launched a rollout of its biggest overhaul yet of its Bing search service. In addition to a new logo and a new layout, Microsoft introduced something it calls Page Zero. Now a new blog post goes into more depth on what Page Zero is all about.
The post states that Page Zero is an extension of the Satori deep data technology that powers much of Bing. Microsoft states, "To bring this to life, we examined user interaction models, touch friendly interface design, deep understanding of user intent combined with Satori our underlying technology that lets Bing understand more about people, places and things."
One of the examples of how Page Zero works is shown above, where a search string for actress Michelle Pfeiffer starts with the Bing user typing in "michelle pf." The Page Zero feature, using the Bing algorithms and the Satori database, figures out that the user is trying to find information on the actress even before the full name is typed. The search box expands with a picture and brief description of Michelle Pfeiffer and offers links that when clicked bring up more search results for images, video and more information on the actress.
Microsoft is offering a preview of the new Bing layout and features via a special link and will roll out the revamped site in the near future.
Source: Microsoft | Image via Microsoft
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