Microsoft has launched a new version of its popular news and entertainment portal - MSN UK.
Following in the footsteps of the U.S. and Brazil, the new site features a simple design that integrates content from Facebook, Twitter and MSN"s Video Player service. MSN UK also includes the new butterfly logo to keep it more up to date with its American counterpart. According to recent comScore data the MSN UK homepage attracts 20.6 million unique users each month. Peter Bale, MSN UK Executive Producer at Microsoft, said: “Our readers told us they wanted a homepage that downloaded faster, had the content they wanted easily to hand and helped them stay connected to their friends. The new-look homepage is their page and we hope they like it."
The MSN portal is ranked in the top 10 websites across the world, partly due to the fact it"s the default homepage for new Internet Explorer installs. Matt Ball, editor of MSN UK, added: “The editorial team at MSN UK works extremely hard to bring users the latest in news, trends and compelling stories and features. Our content covers breaking news and topical issues, exclusive interviews, bespoke features and celebrity gossip - making MSN one of the UK’s favourite web portals.”