Microsoft has started two new blogs centered around Windows 7, to complement the existing "Engineering Windows 7" blog most Microsoft enthusiasts are already used to reading.
The first one hosted on the Microsoft Developer Network (MSDN) titled "Windows 7 Blog for Developers" and is centered around Microsoft CEO Steve Balmers favorite subject... developers, developers, developers! Specifically those developers who want to take advantage of new code features being implemented in Windows 7. In the first post, poster yochayk states that the blog is intended to be a "one stop shop on the road to get yourself familiar with what Windows 7 has to offer for developers and how you can light-up using Windows 7 features in your application."
The second one is hosted on Technet and is titled "Springboard Series" and is centered around IT professionals in an effort to decrease the amount of misinformation out there among that group. Commentary about new features or fixes, as well as best practices for administrating Windows 7 are a few of the goals of this blog. The Springboard Series blog will also feature information about administration on previous version of Windows.
It would seem that Microsoft is trying to get an early start on getting positive spin out about Windows 7 and perhaps as learned from some of the mistakes made by the launch of Windows Vista.