In July, Microsoft cut the price of its Surface RT tablet (now known just as Surface) by $150 in an attempt to boost sales. That plan seems to have worked as the company announced that for the third quarter of 2013 (July-September) sales of Surface tablets more than doubled compared to the second quarter of 2013.
Microsofts chief financial officer Amy Hood made that statement as part of the companys quarterly financial conference call with analysts today. Microsoft had already announced that revenues from the Surface device family came in at $400 million for the quarter. That shows quite a large jump compared to the $853 million in revenue from the tablets launch in late October 2012 to the end of June 2013.
Microsoft is still not stating just how many Surface tablets it sold during the third quarter; Hood did hint in the conference call that sales of the original Surface Pro in the last quarter were impacted due to customers waiting for Microsoft to launch the Surface Pro 2. On Wednesday, Microsoft cut the price of the original Surface Pro by another $100, bringing the price of the for the 64GB model down to $699.
Source: Microsoft | Image via Microsoft