When it rains, it pours with Microsoft as only yesterday we posted up the first official Windows 8 commercial and according to Paul Thurott, who is quite good at nailing this type of information, we should see the debut of Microsoft"s visual assault during Monday Night Football for the Surface tablet.
Thurott posted on Twitter earlier today that Microsoft will makes its Surface advertisement debut tonight, during Monday Night Football. This falls inline with the previous information we heard that Microsoft would kick-off its awareness building campaign, beyond its graffiti style billboard advertisements, ahead of the Surface launch.
You heard it here first: Microsoft"s $400 million Surface ad campaign debuts tonight during Monday Night Football, Dancing with the Stars.— Paul Thurrott (@thurrott) October 15, 2012
It"s clear that Microsoft is officially all in on storming the airwaves with its advertisements and a rumored $2 billion dollar campaign will surely give the company leverage with consumers this holiday season.
So, even if you are not a sports fan, but want to be among the first to see a Surface advertisement, we suggest you tune in this evening. If the timing of the advertisment is anything like the Windows 8 advert we saw yesterday, we would hedge that the advertisement will appear at the beginning of the game, rather than the end.
Source: Paul Thurrott