Microsoft using Bing to recommend its Edge browser to people searching for Firefox or Chrome

When Windows 10 came out on July 29, a plethora of new features were introduced. One of these is Microsoft Edge, a new browser designed to succeed the company's legacy web browser, Internet Explorer.

And as a part of promoting the new application to Windows 10 users, it seems that Microsoft is utilizing its Bing search engine for the job. This peculiar discovery was recently found by VentureBeat, while testing a new laptop. If you enter either "Firefox" or "Google Chrome" on Bing.com's search bar, the results will display a notification stating, "Microsoft recommends Microsoft Edge for Windows 10," including a button to learn more. Clicking on it will display a webpage highlighting Microsoft Edge's new features.

VentureBeat was able to get a few statements from Microsoft. They said:

Microsoft Edge was designed exclusively for Windows 10 with features and functionality that enhance the browsing experience such as Cortana, Web Note, and Quick answers. These notifications were created to provide people with quick, easy information that can help them get to know these experiences better. That said, with Windows 10 you can easily choose the default browser and search engine of your choice.

While its predecessor, Internet Explorer, is known by some as "the best browser to download another browser," Microsoft Edge's fate for the public's reception remains to be seen, with the browser still experiencing a few problems and lacking a few features since it was publicly released.

Source: VentureBeat

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