When Microsoft started its marketing campaign for the Windows RT version of the Surface tablet in October, it released a video that showed the device being used by a variety of people. With the exception of someone using the included version of Office RT for a few seconds, the video shows the tablet as a consumer device for fun: playing games, watching movies and webcam chats with friends.
With todays announcement that the Windows 8 Pro version of the Surface is coming on February 9th, Microsoft has released a similar video on YouTube. The tone of this film, however, is quite different. The Surface Pro is shown being used exclusively as a tablet made for work, specifically in a fictional eye glasses design company (55mm, to be exact)
The clip shows the workers at this design company looking at spreadsheets and designing new glasses with the help of the Surface Pros stylus pen; its also shown as a way to display presentations via its DisplayPort.
So whats the story? It seems like Microsoft is pushing for the Surface RT version to be a "fun" consumer product, something like an iPad, Kindle Fire or a Nexus 7 tablet. The Surface Pro, however, seems to be marketed at the business customer, perhaps as a replacement for the normal laptop; the price for the Surface Pro starts at $899.
So, will this strategy work? That remains to be seen. The price of the Surface RT tablet is certainly cheaper than the Surface Pro but there are major drawbacks, most notably with Windows RT itself, which cant run legacy Windows programs.
On the other hand, consumers who might be interested in the Surface Pro might be put off by its higher price. Businesses might also question why they should buy a Surface Pro tablet when they can get a touch-screen Windows 8 laptop for a price thats cheaper than the Surface Pro.
While its still too early to pass judgement on the Surface Pro, Microsoft is looking like it is targeting the enterprise market for the tablet. Depending on its reception, that could be a brilliant move or one that could spell disaster for Microsofts new tablet lineup.