Microsoft's DreamSpark set to be rebranded as 'Imagine'

DreamSpark is a Microsoft program for academic Institutions that offers qualified students access to free Microsoft tools and software, which enables students to effectively produce, build and launch projects from the ground up. The initiative essentially provides students a way to bring their ideas to life, or get familiar with the Microsoft development stack and toolkit, at no cost to the student.

According to an announcement on Microsoft's blog page, DreamSpark will soon be rebranded as Microsoft Imagine. The name complements its annual Imagine Cup competition where thousands of developers are pitted against each other to show off their skills and win great prizes.

The changes Microsoft plans to introduce can be seen below:

  • Microsoft Imagine Standard replaces DreamSpark Standard
  • Microsoft Imagine Premium replaces DreamSpark Premium
  • By the end of Q1 FY17, the DreamSpark name will be retired. However, the program benefits will live on as part of the Microsoft Imagine program. No changes have been made to the benefits.
  • Microsoft Imagine is the program that connects student developers with the tools, learning resources and experiences they need to elevate their skills for today’s working world.
  • Institutions and their students will be a part of Microsoft Imagine and may receive periodic communications program information.
  • Program Administrators will experience a new look and user interface that will make it easier to access their accounts, set up their school’s Webstores, and see the full array of benefits for students. There is no change in pricing or program benefits.
  • We’ve expanded the usage rights of the software that Program Administrator’s, associated faculty, and their students have access to. Please see the updated EULA for Microsoft Imagine Standard / Microsoft Imagine Premium.

Microsoft stated that while Program Administrators will not see any changes to the subscription pricing or the benefits offered, an interface lift will make it easier to access accounts and update their school’s Webstores.

Source: MSDN Blogs

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