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Microsoft's new Surface ads go head to head with Samsung instead of Apple

Microsoft is taking on a different competitor for the Thanksgiving weekend. In two new ads for the Surface 2 tablet, rather than going head to head with Apple which Microsoft has a long history of doing, the company is tackling Samsung this time — specifically the Samsung Galaxy Tab 10.1.

The two ads respectively aim at two features, or lack thereof, in the Galaxy Tab 10.1: USB and multiple account support. Microsoft boasts that the Surface 2 has a full-sized USB port plus a separate port to charge the device, so you can be charging it and transferring data from a USB simultaneously. The Galaxy Tab 10.1 has only a micro USB port that doubles as a charging port, so multitasking is impossible unless you buy additional connectors. In the other ad, Microsoft talks about how the Surface 2 allows for multiple accounts so each user of the one tablet can have a customized experience, while the Galaxy Tab 10.1 only allows for one account on the device.

It's interesting that Microsoft chose to target Samsung now instead of Apple's iPad Air or iPad mini, given the fact that the iPads are vastly more popular. The folks in Redmond just wanted to shake things up a bit, it seems. Plus, Microsoft did already air ads about the lack of these features in the iPads.

Check out the two new Surface ads below.

Source: CNET | Image via Microsoft

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