For those about to yell "dupe story!", this is a follow-up to the previous newspost. It turns out that the Associated Press’ information was correct. Since introducing PC-based movie watching last year, the company had taken a "metered" approach to the feature, offering, in essence, an hour per month of instant watching on a PC for every dollar of a subscribers monthly subscription plan. Now, Netflix Incorporated is giving all Netflix subscribers on unlimited rental plans, which start as low as $8.99 a month, the added benefit of unlimited streaming of movies and TV episodes on their PCs – for no additional fee.
"Unlimited has always been a very powerful selling point with our subscribers and a large part of what set us apart in the marketplace. In talking with members about our streaming feature during the past year, it became clear that, as with DVDs, the idea of streaming unlimited movies and TV episodes on a PC resonated quite strongly. And were now in a good position to offer that," said Leslie Kilgore, the companys chief marketing officer.