Nintendo rounded off 2018 on a high note with respect to its announcement that its Switch hybrid console was the fastest-selling video game system of the current generation in the US. Plus, while being a late addition to its stable of games, Super Smash Bros. Ultimate was readily snapped up by gamers, with a whopping three million copies bought in just 11 days. Not only did this make the game the fastest selling title within the series but it ended up being the fastest-selling game on the Switch.
Although the company has set itself an aggressive sales target of 20 million units this fiscal year, it appears that the company will not be resorting to slashing prices to get there according to a recent interview with Nintendo President Shuntaro Furukawa, who said:
"It is an extremely ambitious, but worthwhile achievement. So, we will maintain this goal. Nintendo Switch is our primary sales objective, and we are not considering a successor or a price cut at this time."
While this is not good news for those anticipating a price drop before dropping their hard-earned cash on Nintendo's console, it does demonstrate Furukawa's confidence in the staying power of its price point and consumer demand. However, according to an earlier report, 22 Super Nintendo games could be coming to the Nintendo Switch Online service, which may be appealing to those yet to pull the trigger on a purchase.
So, for the time being, it seems that the sales target is very much on like Donkey Kong but it remains to be seen if it will indeed be achieved in the next two months.