Sony does not plan to announce price cuts to its flagship PlayStation 3 games console at Europe's biggest video games fair in Leipzig, Germany next week, Sony Computer Entertainment spokesman Nick Caplin said on Friday. "It's not going to happen. If you're coming for that you'll be disappointed.".
In the 12 months ending March 31, Sony sold 9.24 million units, below its initial estimates of 11 million sales. But in an interview with Reuters on July 16, the company's video game chief said the firm was on track for the current year's target of 10 million sales. Cuts to the Playstation 3's original high price have helped boost its fortunes in Sony's three-way battle with Microsoft and Nintendo in the global video game industry.
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