Nokia wants to launch even cheaper Lumia Windows Phones

Earlier today at the Mobile World Congress in Barcelona, Spain, Nokia announced two new Lumia smartphones running Windows Phone 8. One of them is the Lumia 520, which is the cheapest Lumia product released by Nokia so far at 139 euros (about $185). The Lumia 520 is a fully capable Windows Phone 8 device, but it may not be as inexpensive as Nokia can go.

Hans Henrik Lund, Nokia's vice president of smart devices marketing, spoke with CNET during the MWC and told the outlet, "I believe 139 [euros] is not the lowest price point we can get to. We can go lower."

Even if Nokia offers up some ultra-cheap Windows Phone 8 devices, that doesn't mean that the company will ditch its high-end smartphones such as the Nokia Lumia 920, as Lund said the company's future involves "having a family including devices at all price points."

Lund also admitted that Microsoft's decision to not allow older Windows Phone 7 devices to get an upgrade to Windows Phone 8 likely dented some of the trust that people have in the Nokia brand. He did say that sales of the Lumia 920 have been strong in the U.S. but would not reveal exact figures.

What about the rumors that Nokia could launch an aluminum smartphone? Lund said, "If it turns out that having an aluminum design is the best option then that's something we will look at. We're still loyal to the material choice and colors. 50 per cent of Nokia's sales are coloured."

Source: CNET

Report a problem with article
Previous Story

Boston-area CIOs talk about technology and sports

Next Story

Microsoft: 130,000 Windows Phone apps now available

17 Comments - Add comment