Nokia's Windows RT based Lumia 2520 tablet launched in the UK earlier this month, but the promotional campaign to help sell the 10.1 inch tablet in that country took a strange turn this week, thanks to a new YouTube video.
The over two minute clip, as uploaded on the official Nokia UK channel, shows a man who is sitting on a barber shop chair awaiting a haircut. That's about the most normal thing about the video. A few seconds later, the barber shows up and he looks and sounds like he comes straight from "creepy man" central casting.
The barber offers his customer some selections of possible hair designs to choose from and when the man selects the mullet (we don't know why either), the barber's equally creepy female assistant offers the customer a Lumia 2520 to use.
It's never fully explained why a tablet can help with a haircut, but as the man in the chair plays around with the Windows RT device, the barber manages to go unseen as he creates the mullet masterpiece. Finally, the session concludes with the customer apparently happy with his new hair, and the barber (now wearing a tennis outfit for some reason) telling him that he's "set to party".
We don't know what Nokia UK marketing exec signed off on this video ad and we are not sure if he or she should be fired or given a medal for one of the oddest tablet ads we have ever seen. However, it certainly is an attention getter, even if the Lumia 2520's features don't really get mentioned at all. The question is whether or not it will help sell the tablet, which is priced at £399.99 in the UK.
Source: Nokia UK on YouTube