NVIDIA Sells the Chips Off

Graphics Company Offers Discounts, But Will the Market Benefit?

NVIDIA Corporation is offering tasty and lucrative discounts on its graphics processors to its add-in cards manufacturing partners in order to boost its quarter sales. The move may reduce the average price of graphics cards, but may also encourage makers to buy large batches of memory, what may cause an uncontrollable uptick in its price.

Santa Clara, California-based graphics powerhouse is offering discounts of 10%-20% to graphics card makers, with the goal of clearing out several million graphics processing units from inventory before the end of the first quarter of fiscal 2005, which ends April 30, DigiTimes web-site reports. Among the special packages NVIDIA is offering till the end of April, 2004 is the bundle that costs $87 and contains the GeForce FX 5200 and 5700 LE graphics processors.

News source: X-Bit Labs

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