OnePlus has been known in the past to have some pretty questionable marketing tactics when it comes to the promotion of its devices. Although the OnePlus 5 has taken some heat over the course of its launch, the firm somehow managed to avoid previous faux pas like encouraging people to smash up their own phones, running a sexist photo contest, and more. While it isn't as bad as the cringe-worthy ad it released earlier in the year, the new promotional video that was released through its YouTube page isn't quite your standard fare.
The Lake Blood promo video starts in the middle of nowhere and features a young gal minding her own business. Much like any horror scenario, a murderous killer emerges from the meadow, and rather than run for her life, proceeds to take pictures. An injured young man hobbles from the brush, slapping away the phone asking her if she is insane, and as you might guess, promptly presents the OnePlus 5 and its benefits. The ending shows the murderous killer surrounded by bloodied bodies and taking a selfie to remember the moment.