You probably wont have heard of OnePlus, but this new tech start-up is reaching for the stars, with the aim of taking on the worlds leading manufacturers in the pursuit of building "the perfect smartphone".
OnePlus was launched by Pete Lau, who last month stood down from his position as vice president at Chinese manufacturer Oppo, which recently launched the N1, the worlds first handset with CyanogenMod pre-installed. As Engadget reports, following Laus departure from the company, some suggested that he was planning to launch his own tech venture, and it turns out those rumours were absolutely right.
The OnePlus homepage outlines the companys mission, born from the idea that smartphone buyers are forced to compromise when choosing devices: "Some have the latest hardware, others have great software, and many come cheap. But all ultimately sacrifice something to cut cost and drive profit."
Under the tagline "Never Settle", the company says that it can do better: "We dont accept the excuse that you cant create a perfect phone at a disruptive price. Were doing this right."
Bold words indeed, and Lau seems unfazed by the scale of the task ahead. In a post on the companys forum, he said that OnePlus will "spare no expense in our quest for the perfect smartphone". He is encouraging people to take part in an open and ongoing discussion about what they want in a handset, including everything from display technologies and processors to memory and battery life. "Hardware development used to be inaccessible to the average consumer," says Lau, "but now we are inviting you to participate in these decisions."
Engadgets sources tell them that Oppo will manufacturer the first OnePlus handset, and The Verge says that that device will launch in the first half of next year. Lau also told them that the company will keep costs down by selling directly to consumers, taking inspiration directly from Googles Nexus range.