Opera reveals new logo and rebranding

Norwegian software company Opera, famous for its ensemble of web browsers, has unveiled a new brand identity today. The update illustrates a fresh logo and title change - aiming to better reflect the success the company has enjoyed over the past 20 years.

The company firmly believes that a 'new look and feel' will further recognize the capabilities of the web browser service, where Opera serves over 350 million internet users each month. Moreover, it is reported that 1.1 billion users access content provided by the company through its subsidiary advertising division, Mediaworks.

Opera posted a video online revealing the new brand:

As far as its logo rebranding goes, the iconic "O" in the logo has been modified and the 'software' text has been omitted. In addition, the red color remains a vital characteristic, while the new 3D effect represents the gateway that leads to an expanse of content provided by Opera.

The brand update is set to roll out on the iOS platform first, to its flagship Opera Mini application. The future months will see the identity introduced to the wider family, including both Android and the recently made available app for Windows Phone. The icon will also appear on Opera for computers in the near future.

Source: Opera

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