Larry Ellison, Oracles CEO, kicked off the conference Sunday night with his annual keynote. The company announced the release of the new Exadata X3, up to 20 times faster than the previous database appliance, and at the same price point. They brought a newer, smaller Exadata (1/8th of a rack) to market, although there were few details and it probably means it will not have RAC for redundancy. They also announced a new version of their database program, 12c, which cloud based and allows for multitenancy. Although the keynote was relatively tame (and felt more like a sales pitch than a vision of the companys future), Larry still took a few shots at his competitors as well as his partners.
While the keynote didnt bring along any attacks like lasts years attack against Salesforce, Ellison still had a few barbs ready to go. While comparing the new Exadata product to IBMs HANA offering, he quipped that Oracles appliance has 26TB of memory, while IBMs has only 0.5TB and is "a small machine." He also dismissed Salesforce again, saying that Oracles cloud competitor is actually Amazons elastic cloud, and not Salesforce. Mark Hurd later said, "Remember, Salesforce only does one process - sales automation. Glad they use Oracle database and middleware, but still..."
The real fireworks from the keynote were when Ellison began comparing the Exadata storage speed to that of EMC. He noted that the EMC VMAX is much faster than any of their competitors, but compared to a full rack of Exadata, its roughly half as fast and when compared to a fully loaded eight racks, is almost 16x slower. He ended that section of the keynote by declaring storage arrays may no longer be needed. Normally youd shrug this off, but EMC is a strong partner with Oracle, and are one of the main sponsors of OpenWorld. We can imagine that Joseph Tucchi, CEO of EMC, was probably not smiling during this exchange.
But thats who Larry Ellison is, and nobody can deny that hes a clever businessman. While many people call him "Crazy Uncle Larry," its clear that hes crazy like a fox.
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