Over Half of Second Life users come from Europe

Research firm comScore has found that throughout March, 61% of active Second Life residents were from Europe, compared to 19% from North America and 13% from Asia Pacific. Germany had the most Second Life residents, at 16% of the total, beating France's 8% and UK's 6%. Approximately 1.3 million people ran the official software and logged in to Second Life in March, representing an increase of 46% in the number of active 'residents' from January. ComScore also reported that 61% of residents are male and 39% are female. Secondlife.com was visited by 3.6 million worldwide visitors aged 15 and older during March, up 17% from February and up 46% from January.

"With nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale. It's especially fascinating to note that the number of active German residents exceeds the number of active residents in the entire US. It is little wonder that bricks and mortar businesses are seeing Second Life as a virtual-world way of accessing a real-world customer base," said Bob Ivins, managing director of comScore Europe.

News source: vnunet

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