Nintendo subsidiary threatens legal action to keep scientists from referring to cancer-causing gene by the nickname "Pokemon."
In Januarys issue of the science journal Nature, Pier Paolo Pandolfi of the Memorial Sloan-Kettering Cancer Center in New York described the cancer-causing POK erythroid myeloid ontogenic gene, calling it Pokemon in the process.
Nonplussed by the rush of headlines proclaiming "Pokemon causes cancer," Pokemon USA threatened legal action against the center to have the name of its popular game and trading card series disassociated from the gene, reports the latest issue of Nature. The center has complied with Pokemon USAs demands, and now refers to the gene by the much less-catchy name Zbtb7, Nature reports.
News source: GameSpot