Sony has announced that in the first two days of sales, 500,000 PSPs were sold in America. The PSP, which sells for $249, generated $150m for retailers in the first week.
Sonys PSP is a portable games console, with extra functionality; the PSP is also able to play music and movies. Its slick design and large feature set has proved popular with gamers. The PSP has enjoyed attention recently for the high number of DIY "hacks"; enterprising owners have made use of the web features, concocting programs that can connect the PSP to websites and IRC chat rooms. The launch has not been without problem, however. Many users have reported dead pixels on units, forcing Sony to offer replacements to dis-satisfied customers.
Released in Japan late in 2004, Sony have so far sold over a 1.5 million units worldwide. The company has delayed the European launch to ensure theyre able to match high demand. Analysts hope that the popularity of units like the PSP and rival Nintendo DS will drive growth into the games market this year.
In equal need of growth and success is the PSPs creator, Sony. The company has been criticised for its lack of success in recent years, and for missing the portable media market. Earlier this year, Howard Stringer took over the reigns with hopes of reviving Sonys fortunes. Stringer is the first foreigner in the companys history to be given the top spot at Sony.