Neowin News Feed for: Admob

Google is doing away with the second-price auctioning mechanism on AdSense

Usama Jawad — Fri, 08 Oct 2021 06:32:01 +0000

Google has announced that it is simplifying its ad space auctioning mechanism and shifting it to a first-price auctioning system to align it with other platforms such as Ad Manager and AdMob. Read more...

Google launches App Policy Center to help publishers manage their app policies

João Carrasqueira — Thu, 02 May 2019 15:20:01 +0000

Google has launched the App Policy Center, a centralized dashboard for publishers to manage how advertising policies are being enforced across their apps, as well as resolve any violations. Read more...

Google has launched 'rewarded products' to boost in-app ad revenues

Paul Hill — Thu, 07 Mar 2019 16:24:01 +0000

Google has announced rewarded products, a feature developers can add to their app to drive growth of their monetized user base by offering in-game items or virtual currencies for those who watch ads. Read more...

Google is deprecating AdMob SDK for Windows Phone 8

Usama Jawad — Thu, 01 Sep 2016 17:06:01 +0000

Google has stated that it is deprecating AdMob SDK for Windows Phone 8 on November 1, 2016. Apps already using the service will be able to use it after the announced date - without any guarantees. Read more...

Microsoft said to be close to acquiring InMobi

Shreyas Gandhe — Sat, 16 Jan 2016 15:52:01 +0000

A report has revealed that Microsoft could be close to acquiring Indian mobile advertising firm, InMobi, in a deal worth 2 billion dollars and could announce the acquisition soon. Read more...

Google finally releases AdMob SDK beta for Windows Phone 8 developers

John Callaham — Fri, 04 Oct 2013 10:39:49 +0000

Google has finally released its AdMob SDK beta for Windows Phone 8 developers, allowing creators who put in ad banners in their apps to link to Google's vast advertising network. Read more...

Google has been working on Windows Phone 8 ad banner SDK for nearly a year

John Callaham — Mon, 16 Sep 2013 18:40:51 +0000

Google claims to still be working on an AdMob SDK that wil work with Windows Phone 8 apps, but so far the company has yet to release any information on the SDK despite several months of waiting. Read more...

Raunchy ads invade kids apps

Tyler Holman — Mon, 19 Mar 2012 21:17:19 +0000

There's a ton of great apps for kids on mobile devices, but they're being plagued by inappropriate ads, urging kids to do everything from meeting up with 'hot women' to becoming a Scientologist. Read more...

Google buying travel data company ITA, regulators expected to pounce

Tzvi Friedman — Thu, 01 Jul 2010 21:58:05 +0000

Not one to be left out of any party, especially parties that make money, Google is buying ITA, one of the major travel data analysis firms that sites such as Kayak and Cheapflights.com use to... Read more...

Thanks to Apple, FTC unanimously approves Google-AdMob deal

Benjamin Rubenstein — Fri, 21 May 2010 17:34:53 +0000

According to a press release by the Federal Trade Commission, the investigation into Google's acquisition of AdMob has been dropped in a five to nothing vote. AdMob is one of the world's largest mobile advertising... Read more...

Android passes iPhone OS traffic in US, growing faster than ever

giga — Tue, 27 Apr 2010 17:04:02 +0000

AdMob today released their March 2010 Metrics Report for mobile devices. The mobile advertising company outlined the growing demand for Android-based devices and found that Android’s traffic has now passed Apple’s iPhone OS in the... Read more...

Apple's iPhone accounts for 50% of global mobile traffic

Sam Symons — Tue, 24 Nov 2009 08:48:41 +0000

Since its release, Apple's iPhone has received a lot of praise and a lot of criticism; regardless of which way you look at it, it has grown faster than a large amount of competitors. AdMob... Read more...

Google to acquire AdMob for $750 million in stock

Tom Warren — Mon, 09 Nov 2009 17:41:50 +0000

Google has announced that they have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers.... Read more...