Neowin News Feed for: Adtech

Netflix confirms its lower priced subscription tier with ads won't be coming this year

Alap Naik Desai — Tue, 19 Jul 2022 22:36:01 +0000

Netflix has indicated that its ad-subsidized subscription tier, in which Microsoft is deeply involved, won't be arriving this year. The streaming company will offer the new plan in select regions. Read more...

Microsoft will supply AdTech to Netflix for its new, cheaper subscription tier with ads

Alap Naik Desai — Wed, 13 Jul 2022 19:58:01 +0000

Netflix confirmed that Microsoft will offer its expertise to develop a new subscription tier for the streaming company that will contain ads. Microsoft would offer AdTech and Sales support as well. Read more...

Sony scouting AdTech companies to insert ads within PlayStation games, just like Microsoft

Alap Naik Desai — Thu, 21 Apr 2022 04:58:01 +0000

Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles. Read more...

Microsoft Xbox console games to contain ads but they could be subtle in-game ‘promotions'

Alap Naik Desai — Fri, 15 Apr 2022 20:56:02 +0000

Ads within games that are played on a dedicated gaming console are still a rarity. It seems Microsoft is interested in building its own ad network that serves subtle and non-intrusive ads to gamers. Read more...