Neowin News Feed for: Branding

OnePlus updates its branding, including a new logo

João Carrasqueira — Wed, 18 Mar 2020 15:40:02 +0000

OnePlus has officially revealed its new branding, which includes a new logo, a new look for its tagline, and a new typeface. The new logo is meant to be more legible and recognizable. Read more...

Mozilla officially introduces new logos for the Firefox family

João Carrasqueira — Tue, 11 Jun 2019 13:00:01 +0000

Mozilla has announced that its Firefox family of products is getting a new set of icons, introducing for the first time a logo to specifically represent all of the Firefox apps and services. Read more...

The BlackBerry brand may soon appear on tablets, wearables, and more

Florin Bodnarescu — Tue, 04 Apr 2017 08:26:01 +0000

It looks like the BlackBerry brand may soon pop up on more than just phones. In a recent earnings call, CEO John Chen hinted at possible tablets, wearables, and even medical devices using it. Read more...

Remember Motorola being dead? Scratch that, Lenovo is bringing it back

Florin Bodnarescu — Sat, 04 Mar 2017 20:42:01 +0000

After last year it planned to phase out the Motorola brand, Lenovo has now changed its mind. The Chinese company wants to bring back the iconic name, even ditching the ZUK brand in its home country. Read more...

Lenovo reportedly does a 180; will use Moto brand on all phones

Vlad Dudau — Wed, 09 Nov 2016 11:42:01 +0000

Lenovo had publicly stated that it was looking to phase out Moto branding this year. But now, the company is reportedly looking to use Moto branding on all of its smartphones around the world. Read more...

Mozilla is updating its brand identity, "and everyone's invited"

Andy Weir — Wed, 22 Jun 2016 16:10:01 +0000

Mozilla says it's modernizing its brand identity to help people "understand us better", and inviting its community to take part in the design process, but insists it's not crowd-sourcing its new look. Read more...

Images reportedly show BlackBerry's two new Android handsets, along with updated branding

Andy Weir — Thu, 28 Apr 2016 21:08:01 +0000

A BlackBerry executive confirmed in February that the company is working on two new Android handsets, and purported images of both devices have now leaked, also showing revised BlackBerry branding. Read more...

AOL is considering branding changes, which may include changing its name

Andy Weir — Mon, 18 Jan 2016 16:36:01 +0000

AOL's chief marketing officer has acknowledged that the company is considering changes to its identity, saying: "Are we going to keep the AOL brand or are we going to bring a new brand to market?" Read more...

Verizon ditches its hideous old logo, plays it safe with new one

Andy Weir — Wed, 02 Sep 2015 20:58:39 +0000

It's not official yet - the announcement is rumored to be happening on Thursday - but Verizon reportedly showed its new logo to its staff earlier today, and it's already begun appearing in the wild. Read more...

Check out some of the designs that Google rejected for its new logo

Andy Weir — Wed, 02 Sep 2015 15:12:01 +0000

Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options. Read more...

Google unveils its new corporate logo

Andy Weir — Tue, 01 Sep 2015 16:25:35 +0000

Google has unveiled a new logo and brand identity, which it says more closely aligns with the ubiquity of its products, and "shows you when the Google magic is working for you". Read more...

EE is finally killing off the Orange and T-Mobile brands in the UK

Andy Weir — Mon, 02 Feb 2015 20:05:12 +0000

Two of the most enduring brands in the UK mobile market are being phased out from today, as EE is killing off T-Mobile and Orange to focus on selling its 4G services to new and existing customers. Read more...

Nokia is "up to something", posts image of a black box with its logo

Andy Weir — Mon, 17 Nov 2014 15:20:01 +0000

Amid recent speculation over the licensing of its brand, Nokia has now said it's "up to something", posting a mysterious image showing a black box with the Nokia logo, along with tomorrow's date. Read more...

Images of supposed Lumia 535 leak in China

Usama Jawad — Sat, 08 Nov 2014 08:46:01 +0000

Just a couple of days ago, the first pictures and specifications of the first Microsoft branded phone were revealed. The supposed entry-level smartphone is set to be announced this Tuesday. Read more...

Specs of Microsoft Lumia RM 1090 leaked

Usama Jawad — Tue, 04 Nov 2014 15:08:01 +0000

Yesterday,the first images of a RM 1090 Microsoft Lumia branded phone were leaked and now it looks like the specs have surfaced as well; this phone will be targeted at the low end of the spectrum. Read more...

Nokia Lumia to become Microsoft Lumia 'in the coming days'

Andy Weir — Tue, 21 Oct 2014 13:24:01 +0000

The phasing out of the Nokia brand from Microsoft's device range looks set to kick up a gear, as the company begins the next stage in its transition from 'Nokia Lumia' to 'Microsoft Lumia' handsets. Read more...

Would you - or anyone - want to buy a Microsoft-branded phone?

Andy Weir — Mon, 22 Sep 2014 18:48:01 +0000

With the Nokia name disappearing from its handsets soon, Microsoft will be changing the way it brands its mobile devices. But would Microsoft-branded phones really appeal to potential buyers? Read more...

Microsoft launches its post-Nokia website for smartphones

Anthony Tosie — Thu, 18 Sep 2014 19:42:01 +0000

Microsoft appears ready to drop the Nokia brand from its mobile devices naming scheme, as the company launched a website called "Microsoft Devices" for phones made by the former Nokia unit. Read more...

Official handset image shows new Windows Phone with 'Windows' branding

Andy Weir — Sun, 14 Sep 2014 16:52:01 +0000

After it emerged recently that Microsoft plans to drop its Windows Phone brand in the coming months, an official image for a new device shows the handset featuring the 'Windows' logo. Read more...

Nokia would like to remind you that it's not dead

Andy Weir — Fri, 12 Sep 2014 15:28:06 +0000

Some folks got a bit confused this week, believing that Microsoft's decision to drop the Nokia brand from its devices means the end of Nokia itself - but the company says it's "still very much alive". Read more...

Apple's Tim Cook refers to 'iWatch' in TV interview, fuelling speculation of name change

Andy Weir — Wed, 10 Sep 2014 10:41:47 +0000

Apple raised a few eyebrows by naming its wearable device the 'Apple Watch', but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries. Read more...

Leaked document reveals branding implications for Microsoft's Nokia acquisition

Andy Weir — Thu, 12 Jun 2014 02:52:11 +0000

A leaked document offers some insights into the branding decisions behind Microsoft's acquisition of Nokia's devices and services business, although many questions still remain. Read more...

iEditorial: 'One' more criticism of 'S-branding' technology

Nathan Liu — Wed, 29 Jan 2014 08:46:30 +0000

The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter 'i'? Read more...

Skydrive will not be rebranded as ‘New Drive'

Brad Sams — Fri, 22 Nov 2013 21:24:37 +0000

The upcoming rebranding of SkyDrive will likely happen in the near future and the name ‘New Drive' has been floating around the web but this will not be the name of the service. Read more...

Microsoft drops 'RT' from name of original Surface tablet

Anthony Tosie — Wed, 23 Oct 2013 03:14:49 +0000

Microsoft has dropped the "RT" from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn't formally announce the changes. Read more...

Microsoft's "Reinvented Around You" video shows the branding strategy for WP8

Brad Sams — Mon, 29 Oct 2012 20:45:17 +0000

A video that was shown off during the Windows Phone 8 keynote has been put up on YouTube that shows the company's branding strategy that it will use to sell Windows Phone 8 to consumers. Read more...

Russian Orthodox Christians declare Apple logo ‘anti-Christian', replace it with cross

Andy Weir — Sun, 14 Oct 2012 16:25:59 +0000

Ultra-conservative Russian Orthodox Christians have taken offence over Apple's logo, believing it to be anti-Christian, and replacing the bitten fruit symbol on the company's products with a crucifix. Read more...

Zune branding is dead but the dream is still alive

Brad Sams — Mon, 04 Jun 2012 23:27:03 +0000

Amid all of the excitement today surrounding Microsoft's E3 announcement, one service did not come out on the other-side fair so well. The Zune branding is now confirmed dead but the spirit lives on. Read more...

Microsoft says Zune services are not being killed

Brad Sams — Wed, 16 Feb 2011 01:39:29 +0000

Earlier today it was reported that Microsoft was going to be killing off the Zune branding. This information detailed out that Microsoft was going to blend the Zune branding into other services and eventually kill... Read more...

Microsoft looking to kill off Zune branding

Brad Sams — Tue, 15 Feb 2011 14:36:42 +0000

The big news over the past few days has been the partnership between Microsoft and Nokia. With Nokia given exclusive rights to further customize the platform and the ability to make great hardware, the partnership... Read more...

AMD kills off the ATI brand name

Brad Sams — Mon, 30 Aug 2010 13:24:28 +0000

It wasn’t too long ago that AMD dropped a boat load of cash and stock to purchase ATI in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD,... Read more...

Intel explains new Core i3, i5 and i7 CPU branding

Sam Symons — Fri, 19 Jun 2009 23:25:47 +0000

On Wednesday, Intel posted a statement on their website explaining how their branding will look in the future; as CNET reports, the hardware company will be splitting their Core CPU range into three categories: i3,... Read more...

AMD Expands Upcoming Processor Branding

Mon, 04 Jun 2007 19:57:12 +0000

With the launch of Advanced Micro Devices Incorporated's Athlon X2 BE-2350 and 2300 processors on June 5th, AMD will debut its new naming scheme for its product lineup. The new naming scheme designates the first... Read more...

MSN Soapbox Public Beta Launched, No Live Branding

Steven Parker — Tue, 20 Feb 2007 10:39:32 +0000

The Live branding at Microsoft seems to be under-going some drastic changes with the launch of MSN Soapbox, previously branded Live Soapbox, that along with the LiveSide news announcement yesterday on MSN Shopping (previously Windows... Read more...

ATI Branding Takes a Back Seat at AMD

Steven Parker — Wed, 25 Oct 2006 14:40:03 +0000

Thanks to a sharp eyed Neowin reader who spotted this press release on AMD.com we can end the speculation on the future of ATI as a brand (or not). The ATI website now redirects to... Read more...

Microsoft To Announce Office 12 Branding Feb 16th

Neowin Staff — Mon, 13 Feb 2006 17:40:48 +0000

On February 16, Microsoft will be disclosing the Office "12" SKU line-up, product branding, and some directional pricing information to the press. The February 16 date is a press-focused... Read more...

Microsoft Reveals Internet Explorer 7 Branding

Sat, 13 Aug 2005 01:50:24 +0000

We just received word that Microsoft has updated their Internet Explorer 7 browser graphics: "Hopefully, by now you've seen from our posts that there are a lot of new features and work... Read more...

Intel to Use Different Branding for Chips with Security Caps

Tue, 13 Jul 2004 14:53:30 +0000

Intel announced today that it will be adding the letter "j" to the model number on its processors that features security enhancements. The processor in question are all Pentium 4, Pentium M and Celeron... Read more...

Intel Celeron "Prescott" Processors to Get New Branding

Sun, 18 Apr 2004 12:51:58 +0000

Intel will rename its Celeron chips produced using 90nm process technology launching this June. The main idea of the action is to help customers to distinguish between various value chips. All Celeron processors... Read more...

Intel mulls branding for handheld chips

Daniel Fleshbourne — Mon, 09 Jun 2003 17:15:41 +0000

Chipmaking giant Intel is considering the creation of a separate consumer brand for processors used in portable devices as it battles Motorola for market and mind share. The core architecture of Intel's handheld processors is... Read more...