Neowin News Feed for: Branding Neowin News Feed for: Branding en-us Neowin Ignition News (Managing Editor) (Neowin Developers) 5 OnePlus updates its branding, including a new logo <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>OnePlus has officially revealed its new branding, which includes a new logo, a new look for its tagline, and a new typeface. The new logo is meant to be more legible and recognizable. <a href="">Read more...</a> (João Carrasqueira) Wed, 18 Mar 2020 15:40:02 +0000 Mozilla officially introduces new logos for the Firefox family <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Mozilla has announced that its Firefox family of products is getting a new set of icons, introducing for the first time a logo to specifically represent all of the Firefox apps and services. <a href="">Read more...</a> (João Carrasqueira) Tue, 11 Jun 2019 13:00:01 +0000 The BlackBerry brand may soon appear on tablets, wearables, and more <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>It looks like the BlackBerry brand may soon pop up on more than just phones. In a recent earnings call, CEO John Chen hinted at possible tablets, wearables, and even medical devices using it. <a href="">Read more...</a> (Florin Bodnarescu ) Tue, 04 Apr 2017 08:26:01 +0000 Remember Motorola being dead? Scratch that, Lenovo is bringing it back <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>After last year it planned to phase out the Motorola brand, Lenovo has now changed its mind. The Chinese company wants to bring back the iconic name, even ditching the ZUK brand in its home country. <a href="">Read more...</a> (Florin Bodnarescu ) Sat, 04 Mar 2017 20:42:01 +0000 Lenovo reportedly does a 180; will use Moto brand on all phones <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Lenovo had publicly stated that it was looking to phase out Moto branding this year. But now, the company is reportedly looking to use Moto branding on all of its smartphones around the world. <a href="">Read more...</a> (Vlad Dudau) Wed, 09 Nov 2016 11:42:01 +0000 Mozilla is updating its brand identity, "and everyone's invited" <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Mozilla says it&#039;s modernizing its brand identity to help people &quot;understand us better&quot;, and inviting its community to take part in the design process, but insists it&#039;s not crowd-sourcing its new look. <a href="">Read more...</a> (Andy Weir) Wed, 22 Jun 2016 16:10:01 +0000 Images reportedly show BlackBerry's two new Android handsets, along with updated branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>A BlackBerry executive confirmed in February that the company is working on two new Android handsets, and purported images of both devices have now leaked, also showing revised BlackBerry branding. <a href="">Read more...</a> (Andy Weir) Thu, 28 Apr 2016 21:08:01 +0000 AOL is considering branding changes, which may include changing its name <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>AOL&#039;s chief marketing officer has acknowledged that the company is considering changes to its identity, saying: &quot;Are we going to keep the AOL brand or are we going to bring a new brand to market?&quot; <a href="">Read more...</a> (Andy Weir) Mon, 18 Jan 2016 16:36:01 +0000 Verizon ditches its hideous old logo, plays it safe with new one <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>It&#039;s not official yet - the announcement is rumored to be happening on Thursday - but Verizon reportedly showed its new logo to its staff earlier today, and it&#039;s already begun appearing in the wild. <a href="">Read more...</a> (Andy Weir) Wed, 02 Sep 2015 20:58:39 +0000 Check out some of the designs that Google rejected for its new logo <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Google unveiled its new logo and brand identity system yesterday, and reactions have been somewhat mixed so far. But the company considered many other alternatives, including some radical options. <a href="">Read more...</a> (Andy Weir) Wed, 02 Sep 2015 15:12:01 +0000 Google unveils its new corporate logo <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Google has unveiled a new logo and brand identity, which it says more closely aligns with the ubiquity of its products, and &quot;shows you when the Google magic is working for you&quot;. <a href="">Read more...</a> (Andy Weir) Tue, 01 Sep 2015 16:25:35 +0000 EE is finally killing off the Orange and T-Mobile brands in the UK <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Two of the most enduring brands in the UK mobile market are being phased out from today, as EE is killing off T-Mobile and Orange to focus on selling its 4G services to new and existing customers. <a href="">Read more...</a> (Andy Weir) Mon, 02 Feb 2015 20:05:12 +0000 Nokia is "up to something", posts image of a black box with its logo <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Amid recent speculation over the licensing of its brand, Nokia has now said it&#039;s &quot;up to something&quot;, posting a mysterious image showing a black box with the Nokia logo, along with tomorrow&#039;s date. <a href="">Read more...</a> (Andy Weir) Mon, 17 Nov 2014 15:20:01 +0000 Images of supposed Lumia 535 leak in China <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Just a couple of days ago, the first pictures and specifications of the first Microsoft branded phone were revealed. The supposed entry-level smartphone is set to be announced this Tuesday. <a href="">Read more...</a> (Usama Jawad) Sat, 08 Nov 2014 08:46:01 +0000 Specs of Microsoft Lumia RM 1090 leaked <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Yesterday,the first images of a RM 1090 Microsoft Lumia branded phone were leaked and now it looks like the specs have surfaced as well; this phone will be targeted at the low end of the spectrum. <a href="">Read more...</a> (Usama Jawad) Tue, 04 Nov 2014 15:08:01 +0000 Nokia Lumia to become Microsoft Lumia 'in the coming days' <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>The phasing out of the Nokia brand from Microsoft&#039;s device range looks set to kick up a gear, as the company begins the next stage in its transition from &#039;Nokia Lumia&#039; to &#039;Microsoft Lumia&#039; handsets. <a href="">Read more...</a> (Andy Weir) Tue, 21 Oct 2014 13:24:01 +0000 Would you - or anyone - want to buy a Microsoft-branded phone? <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>With the Nokia name disappearing from its handsets soon, Microsoft will be changing the way it brands its mobile devices. But would Microsoft-branded phones really appeal to potential buyers? <a href="">Read more...</a> (Andy Weir) Mon, 22 Sep 2014 18:48:01 +0000 Microsoft launches its post-Nokia website for smartphones <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Microsoft appears ready to drop the Nokia brand from its mobile devices naming scheme, as the company launched a website called &quot;Microsoft Devices&quot; for phones made by the former Nokia unit. <a href="">Read more...</a> (Anthony Tosie) Thu, 18 Sep 2014 19:42:01 +0000 Official handset image shows new Windows Phone with 'Windows' branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>After it emerged recently that Microsoft plans to drop its Windows Phone brand in the coming months, an official image for a new device shows the handset featuring the &#039;Windows&#039; logo. <a href="">Read more...</a> (Andy Weir) Sun, 14 Sep 2014 16:52:01 +0000 Nokia would like to remind you that it's not dead <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Some folks got a bit confused this week, believing that Microsoft&#039;s decision to drop the Nokia brand from its devices means the end of Nokia itself - but the company says it&#039;s &quot;still very much alive&quot;. <a href="">Read more...</a> (Andy Weir) Fri, 12 Sep 2014 15:28:06 +0000 Apple's Tim Cook refers to 'iWatch' in TV interview, fuelling speculation of name change <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Apple raised a few eyebrows by naming its wearable device the &#039;Apple Watch&#039;, but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries. <a href="">Read more...</a> (Andy Weir) Wed, 10 Sep 2014 10:41:47 +0000 Leaked document reveals branding implications for Microsoft's Nokia acquisition <div style="float:left;margin-right:10px;"><img src="/images/news/logos/530577520Nokia.jpg" alt="" /></div>A leaked document offers some insights into the branding decisions behind Microsoft&#039;s acquisition of Nokia&#039;s devices and services business, although many questions still remain. <a href="">Read more...</a> (Andy Weir) Thu, 12 Jun 2014 02:52:11 +0000 iEditorial: 'One' more criticism of 'S-branding' technology <div style="float:left;margin-right:10px;"><img src="/images/news/logos/1231519620logos.png" alt="" /></div>The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter &#039;i&#039;? <a href="">Read more...</a> (Nathan Liu) Wed, 29 Jan 2014 08:46:30 +0000 Skydrive will not be rebranded as ‘New Drive' <div style="float:left;margin-right:10px;"><img src="/images/news/logos/1572982481skydrive-logo-new.png" alt="" /></div>The upcoming rebranding of SkyDrive will likely happen in the near future and the name ‘New Drive&#039; has been floating around the web but this will not be the name of the service. <a href="">Read more...</a> (Brad Sams) Fri, 22 Nov 2013 21:24:37 +0000 Microsoft drops 'RT' from name of original Surface tablet <div style="float:left;margin-right:10px;"><img src="/images/news/logos/1694279376surfacead.jpg" alt="" /></div>Microsoft has dropped the &quot;RT&quot; from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn&#039;t formally announce the changes. <a href="">Read more...</a> (Anthony Tosie) Wed, 23 Oct 2013 03:14:49 +0000 Microsoft's "Reinvented Around You" video shows the branding strategy for WP8 <div style="float:left;margin-right:10px;"><img src="/images/news/logos/1730171115news-logo-windows-phone-8.png" alt="" /></div>A video that was shown off during the Windows Phone 8 keynote has been put up on YouTube that shows the company&#039;s branding strategy that it will use to sell Windows Phone 8 to consumers. <a href="">Read more...</a> (Brad Sams) Mon, 29 Oct 2012 20:45:17 +0000 Russian Orthodox Christians declare Apple logo ‘anti-Christian', replace it with cross <div style="float:left;margin-right:10px;"><img src="/images/news/logos/1156407553religiousimac.jpg" alt="" /></div>Ultra-conservative Russian Orthodox Christians have taken offence over Apple&#039;s logo, believing it to be anti-Christian, and replacing the bitten fruit symbol on the company&#039;s products with a crucifix. <a href="">Read more...</a> (Andy Weir) Sun, 14 Oct 2012 16:25:59 +0000 Zune branding is dead but the dream is still alive <div style="float:left;margin-right:10px;"><img src=" shot 2012-06-04 at 7.26.05 pm_thumb.jpg" alt="" /></div>Amid all of the excitement today surrounding Microsoft&#039;s E3 announcement, one service did not come out on the other-side fair so well. The Zune branding is now confirmed dead but the spirit lives on. <a href="">Read more...</a> (Brad Sams) Mon, 04 Jun 2012 23:27:03 +0000 Microsoft says Zune services are not being killed <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Earlier today it was reported that Microsoft was going to be killing off the Zune branding. This information detailed out that Microsoft was going to blend the Zune branding into other services and eventually kill... <a href="">Read more...</a> (Brad Sams) Wed, 16 Feb 2011 01:39:29 +0000 Microsoft looking to kill off Zune branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>The big news over the past few days has been the partnership between Microsoft and Nokia. With Nokia given exclusive rights to further customize the platform and the ability to make great hardware, the partnership... <a href="">Read more...</a> (Brad Sams) Tue, 15 Feb 2011 14:36:42 +0000 AMD kills off the ATI brand name <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>It wasn&rsquo;t too long ago that AMD dropped a boat load of cash and stock to purchase ATI in one of the largest mergers in recent times. The $5.4 billion dollar investment, fortunately for AMD,... <a href="">Read more...</a> (Brad Sams) Mon, 30 Aug 2010 13:24:28 +0000 Intel explains new Core i3, i5 and i7 CPU branding <div style="float:left;margin-right:10px;"><img src="/images/news/logos/728627821in.jpg" alt="" /></div>On Wednesday, Intel posted a statement on their website explaining how their branding will look in the future; as CNET reports, the hardware company will be splitting their Core CPU range into three categories: i3,... <a href="">Read more...</a> (Sam Symons) Fri, 19 Jun 2009 23:25:47 +0000 AMD Expands Upcoming Processor Branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>With the launch of Advanced Micro Devices Incorporated's Athlon X2 BE-2350 and 2300 processors on June 5th, AMD will debut its new naming scheme for its product lineup. The new naming scheme designates the first... <a href="">Read more...</a> () Mon, 04 Jun 2007 19:57:12 +0000 MSN Soapbox Public Beta Launched, No Live Branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>The Live branding at Microsoft seems to be under-going some drastic changes with the launch of MSN Soapbox, previously branded Live Soapbox, that along with the LiveSide news announcement yesterday on MSN Shopping (previously Windows... <a href="">Read more...</a> (Steven Parker) Tue, 20 Feb 2007 10:39:32 +0000 ATI Branding Takes a Back Seat at AMD <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Thanks to a sharp eyed Neowin reader who spotted this press release on we can end the speculation on the future of ATI as a brand (or not). The ATI website now redirects to... <a href="">Read more...</a> (Steven Parker) Wed, 25 Oct 2006 14:40:03 +0000 Microsoft To Announce Office 12 Branding Feb 16th <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>On February 16, Microsoft will be disclosing the Office &quot;12&quot; SKU line-up, product branding, and some directional pricing information to the press. The February 16 date is a press-focused... <a href="">Read more...</a> (Neowin Staff) Mon, 13 Feb 2006 17:40:48 +0000 Microsoft Reveals Internet Explorer 7 Branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>We just received word that Microsoft has updated their Internet Explorer 7 browser graphics: &quot;Hopefully, by now you've seen from our posts that there are a lot of new features and work... <a href="">Read more...</a> () Sat, 13 Aug 2005 01:50:24 +0000 Intel to Use Different Branding for Chips with Security Caps <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Intel announced today that it will be adding the letter &quot;j&quot; to the model number on its processors that features security enhancements. The processor in question are all Pentium 4, Pentium M and Celeron... <a href="">Read more...</a> () Tue, 13 Jul 2004 14:53:30 +0000 Intel Celeron "Prescott" Processors to Get New Branding <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Intel will rename its Celeron chips produced using 90nm process technology launching this June. The main idea of the action is to help customers to distinguish between various value chips. All Celeron processors... <a href="">Read more...</a> () Sun, 18 Apr 2004 12:51:58 +0000 Intel mulls branding for handheld chips <div style="float:left;margin-right:10px;"><img src="" alt="" /></div>Chipmaking giant Intel is considering the creation of a separate consumer brand for processors used in portable devices as it battles Motorola for market and mind share. The core architecture of Intel's handheld processors is... <a href="">Read more...</a> (Daniel Fleshbourne) Mon, 09 Jun 2003 17:15:41 +0000