Neowin News Feed for: Floc

Google Chrome moves forward with its targeted ad tracking system, here's how to turn it off

Mehrotra A — Wed, 06 Sep 2023 06:40:01 +0000

Google is rolling out the new Topics API to users which will collect and share interest data with advertisers. However, there is a simple way to disable it if you are not comfortable sharing data. Read more...

Ensuring privacy while still showing personalized ads is a tricky proposition

Usama Jawad — Wed, 26 Jan 2022 18:16:01 +0000

With Google killing off one of its privacy-preserving initiatives "FLoC" and moving to "Topics" instead, it's clear that showing you personalized ads without invading your privacy is a difficult task. Read more...

Google has killed off FLoC, introduces Topics for ad tracking instead

Usama Jawad — Tue, 25 Jan 2022 15:52:01 +0000

Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device. Read more...

Google delays its FLoC efforts "to move at a responsible pace"

Sayan Sen — Thu, 24 Jun 2021 16:32:01 +0000

Google has announced that it is slowing down its FLoC efforts "to move at a responsible pace" as the community doesn't quite seem ready for what Google is offering in order to protect user privacy. Read more...

Google, Amazon, and more, to be sued over the "world's biggest data breach"

Sayan Sen — Wed, 16 Jun 2021 08:24:01 +0000

The Irish Council for Civil Liberties (ICCL) has filed a lawsuit against IAB Tech Lab that comprises some of the biggest names in the digital ad space for privacy concerns over the usage of user data. Read more...

GitHub adds HTTP header to block Google's FLoC

Mehrotra A — Wed, 28 Apr 2021 07:08:01 +0000

GitHub joins the growing number of companies opposing Google's new FLoC system designed to replace cookies. Both github.com and github.io now contain the HTTP header required to block FLoC. Read more...

WordPress becomes the latest company to oppose Google's FLoC

Mehrotra A — Mon, 19 Apr 2021 07:18:01 +0000

WordPress joins the growing number of companies opposing Google's new FLoC system designed to replace cookies. WordPress says the system will lead to discrimination and has decided to disable it. Read more...

Vivaldi and Brave web browsers come out against Google's FLoC

Paul Hill — Tue, 13 Apr 2021 22:00:01 +0000

Vivaldi and Brave have announced that they will disable FLoC ad tracking in their Chromium-based web browsers. The declarations come after Google said it had begun trialling the technology in Chrome. Read more...

DuckDuckGo updates extension to block Google's FLoC tracking

Paul Hill — Fri, 09 Apr 2021 17:02:01 +0000

DuckDuckGo has announced an update to its Chrome extension which blocks Google's FLoC tracking. Some users were silently added to the FLoC trial in Chrome - DuckDuckGo thinks this is wrong. Read more...

Google's FLoC advertising technology sparks antitrust investigations in the U.S.

João Carrasqueira — Thu, 18 Mar 2021 11:48:01 +0000

The United States Department of Justice is reportedly investigating Google's intention to get rid of traditional identifying cookies to make way for federated learning that groups users into cohorts. Read more...

Here's what you need to know about FLoC: Google's alternative to individual tracking

Usama Jawad — Sat, 06 Mar 2021 10:26:01 +0000

Google recently announced that it will soon stop individual tracking to preserve user privacy. But what does that mean exactly? We take a deep-dive around its proposed FLoC approach to find out. Read more...