Neowin News Feed for: Interbrand

Samsung ranks fifth in Interbrand's Best Global Brands 2021

Fiza Ali — Wed, 20 Oct 2021 23:32:01 +0000

Samsung has displayed twice the average brand value growth rate among the top 100 brands because of its robust financial performance and has once again entered the top five in Best Global Brands 2021. Read more...

Samsung's marketing budget to exceed $14bn

Phi Ha — Fri, 29 Nov 2013 08:34:31 +0000

Samsung's has set aside $14bn for its latest advertising campaign- higher than Iceland's entire GDP. The huge sum equates to around 5.4 percent of revenue compared to Apple's 0.6 percent investment. Read more...