Neowin News Feed for: Nuads

Microsoft: No, Xbox One's Kinect won't be used to gather user data for ads

Anthony Tosie — Mon, 07 Oct 2013 20:20:34 +0000

A recent article claimed Microsoft would use Kinect to gather biometric and user data from the next-generation Kinect bundled with Xbox One consoles, but Microsoft says such allegations are wrong. Read more...

Microsoft's Xbox NUads engage a lot of people

John Callaham — Wed, 09 Jan 2013 06:00:00 +0000

Microsoft claims that the first wave of its NUads, interactive TV ads featured on its Xbox 360 console, got 37 percent of the people who watched them to actually interact with the ads. Read more...

Microsoft signs up first companies for Kinect-based NUads

John Callaham — Thu, 14 Jun 2012 20:53:42 +0000

Microsoft announced today that it has signed up the first companies that will offer ads running on Microsoft's Kinect-based NUads interactive TV advertising format. Read more...

Microsoft issues statement on Kinect NUads

John Callaham — Thu, 17 May 2012 21:54:13 +0000

Microsoft has sent Neowin a statement concerning information that was reported earlier this week concerning the company's plans for its Kinect-based NUads TV commercial project. Read more...

Microsoft developing Kinect-based TV ads that watch you

John Callaham — Wed, 16 May 2012 05:02:12 +0000

Microsoft is working on a program that will use its Kinect technology to develop what it calls NUads, which actually lets TV advertisers watch how an audience reacts to TV commercials. Read more...

Microsoft files trademark for Kinect-like ad tech

John Callaham — Mon, 13 Jun 2011 23:57:55 +0000

Microsoft went all out at E3 2011 to show that its Kinect motion controller camera for its Xbox 360 game console was its main thrust for games in the future. But is Microsoft planning to... Read more...