Neowin News Feed for: Rebrand

Microsoft is seemingly rebranding Xbox to XBOX

Usama Jawad — Sat, 16 May 2026 05:18:01 +0000

Microsoft's gaming chief just turned Xbox into XBOX after a viral poll, but the move may not be that jarring to many. Read more...

Microsoft isn't removing Copilot from Windows 11, it's just renaming it

Usama Jawad — Sun, 12 Apr 2026 21:26:01 +0000

Microsoft begins removing Copilot labels in Windows 11 apps, but AI tools stay, leaving users feeling misled rather than satisfied. Read more...

Popular tool for bypassing Windows 11 requirements check gets rebrand and new OOBE features

Usama Jawad — Wed, 30 Jul 2025 19:24:01 +0000

A popular utility for skipping Windows 11's requirement checks, Flyby11, has been renamed to Flyoobe with an expanded set of capabilities. Read more...

Dell: Say goodbye to the XPS and Inspiron sub-brands, and hello to something simpler

David Uzondu — Tue, 07 Jan 2025 18:16:02 +0000

Dell's moving away from the XPS and Inspiron names, opting for a simpler naming convention that aims to reduce customer confusion. Read more...

Google Meet and Duo are being merged

Usama Jawad — Thu, 02 Jun 2022 07:10:01 +0000

Google has announced that it is merging its Duo and Meet services in a very confusing manner where the latter's features will first be migrated to Duo and then, Duo will be rebranded to Meet. Read more...

Report: Facebook is considering rebranding to shift focus to the Metaverse

Usama Jawad — Wed, 20 Oct 2021 06:00:01 +0000

According to a new report, Facebook is considering rebranding and splitting off in a parent company with a new name. The move is expected to materialize soon and will reflect a focus on the Metaverse. Read more...

Xbox Live is changing names to "Xbox network"

Usama Jawad — Tue, 23 Mar 2021 11:52:01 +0000

Microsoft has confirmed that it is dropping the "Xbox Live" brand name and will now refer to the underlying online service as "Xbox network" instead. Hints of this change began back in August 2020. Read more...

Ubisoft may be renaming Rainbow Six Quarantine to Parasite amidst the pandemic [Update]

Usama Jawad — Tue, 16 Feb 2021 06:18:01 +0000

It appears that Ubisoft has finally settled on a new name for its upcoming Rainbow Six title, currently known as Quarantine. In light of the ongoing pandemic, the game may be rebranded to Parasite. Read more...

Apple reverses stance about popular Mac app being named after a drug

Usama Jawad — Sun, 03 Jan 2021 06:14:02 +0000

Apple recently stated that the Amphetamine app for Mac would be removed from the App Store for being named after a drug and featuring a pill icon. Now, the company has reversed its stance. Read more...

Rebrand all the things: Arrow Launcher is now Microsoft Launcher

Usama Jawad — Thu, 05 Oct 2017 14:28:01 +0000

Microsoft has rebranded its popular Android application, previously known as "Arrow Launcher," to "Microsoft Launcher". The update includes new capabilities and a revamp in design as well. Read more...

Microsoft rebrands Bing Rewards, major changes in tow

Usama Jawad — Wed, 17 Aug 2016 10:50:01 +0000

Microsoft has rebranded Bing Rewards to "Microsoft Rewards", and has made major changes as well, including the introduction of new methods to earn redeemable credit - now known as "points". Read more...

Verizon ditches its hideous old logo, plays it safe with new one

Andy Weir — Wed, 02 Sep 2015 20:58:39 +0000

It's not official yet - the announcement is rumored to be happening on Thursday - but Verizon reportedly showed its new logo to its staff earlier today, and it's already begun appearing in the wild. Read more...

Logitech wants to be cool; launches new design-oriented Logi brand

Vlad Dudau — Wed, 08 Jul 2015 12:12:01 +0000

Logitech wants to become more than just a PC peripheral company and is now launching a new brand called Logi, which is focused on color and design. Unfortunately, actual product details are scarce. Read more...

Brazil will gain more than 50 Microsoft stores with rebranding of Nokia locations

Camden Krupala — Tue, 28 Apr 2015 11:30:01 +0000

Just last week news broke of Microsoft's plans to launch an official store in Brazil. Now it appears this is a part of a larger retail push with the rebranding of Nokia stores throughout the country. Read more...

Nokia Lumia to become Microsoft Lumia 'in the coming days'

Andy Weir — Tue, 21 Oct 2014 13:24:01 +0000

The phasing out of the Nokia brand from Microsoft's device range looks set to kick up a gear, as the company begins the next stage in its transition from 'Nokia Lumia' to 'Microsoft Lumia' handsets. Read more...

YouView may have to rebrand after losing High Court trademark battle

Andy Weir — Tue, 17 Jun 2014 10:42:30 +0000

YouView - the UK's hybrid TV service that combines Freeview channels with IPTV - may be forced to rebrand after the High Court ruled that its name is "confusingly similar" to the 'YourView' trademark. Read more...

Heathrow contradicts Samsung's claims of "rebranding Terminal 5"

Andy Weir — Sat, 17 May 2014 13:55:04 +0000

Samsung announced yesterday that it would be completely "rebranding Heathrow Terminal 5 as 'Terminal Samsung Galaxy S5'" - but an airport spokesperson says Samsung is merely renting existing ad space. Read more...

London Heathrow's fifth terminal to become 'Terminal Samsung Galaxy S5'

Andy Weir — Fri, 16 May 2014 11:37:07 +0000

The sky's the limit for Samsung's marketing machine, as the company will next week completely rebrand London Heathrow's fifth terminal as 'Terminal Samsung Galaxy S5' to promote its newest flagship. Read more...

Microsoft 're-imagining' video reveals secrets of rebranding, hints of what's to come

Andy Weir — Sat, 27 Apr 2013 22:30:05 +0000

Hints at new branding for Xbox, Bing, Skype and Yammer, and a look at some of the design process for Microsoft's new brand identity system, feature in a video entitled 'The Re-Imagining Of Microsoft'. Read more...

Rumour: Zune services to be split up and rebranded

Denis Wong — Mon, 23 May 2011 08:14:41 +0000

Here's something to watch for tomorrow, Tuesday the 24th, at the Windows Phone "Mango" event. What will happen to Zune and its services? For its hardware, there were promises of Zune devices in the works.... Read more...

Hulu considering to rebrand as an online cable provider

Michael Collado — Fri, 28 Jan 2011 02:25:54 +0000

Hulu may have reimagined television content on the Internet almost three years ago, but lately the video-on-demand website's business has not been doing as well as its owners would have liked. And now The Wallstreet... Read more...

Microsoft still wants to strike a deal with Yahoo!

Sean Bradford — Mon, 09 Mar 2009 20:35:01 +0000

Remember over a year ago when Microsoft made a $47.5 billion dollar offer to acquire Yahoo!, the second biggest search engine in the United States? Former CEO Jerry Yang rejected the deal which ultimately led... Read more...

Apple to rebrand iTools as .Mac

Steven Parker — Tue, 09 Jul 2002 14:03:08 +0000

omigod lol this news is so lame I decided to post it so we can all see how Apple lay down the law on copying where they see fit! Thanks AshUK for posting this in... Read more...