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            <title>Google ousts Apple as world&#039;s most valuable brand, Microsoft rises to fourth </title>
            <link>https://www.neowin.net/news/google-ousts-apple-as-worlds-most-valuable-brand-microsoft-rises-to-fourth/</link>
            <description>&lt;div style="float:left;margin-right:10px;"&gt;&lt;img src="https://www.neowin.net/images/uploaded/coloured_google_logo_on_glass_door_thumbjpg" alt="" /&gt;&lt;/div&gt;Google has ousted Apple as the most valuable brand, according to a survey. Apple&amp;#039;s brand value fell by $148 billion, a drop of 20%, while Google&amp;#039;s grew to $159 billion, a 40% increase over 2014.  &lt;a href="https://www.neowin.net/news/google-ousts-apple-as-worlds-most-valuable-brand-microsoft-rises-to-fourth/"&gt;Read more...&lt;/a&gt;</description>
            <author>Max Slater-Robins</author>
            <pubDate>Wed, 21 May 2014 18:03:39 +0000</pubDate>
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                        <neowin:twitter>@max8378</neowin:twitter>        </item>
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            <title>Apple loses &#039;most valuable company&#039; title to Exxon Mobil</title>
            <link>https://www.neowin.net/news/apple-loses-most-valuable-company-title-to-exxon-mobil/</link>
            <description>&lt;div style="float:left;margin-right:10px;"&gt;&lt;img src="/images/news/logos/47863619news-logo-apple-logo.png" alt="" /&gt;&lt;/div&gt;Apple has lost the title of &amp;quot;most valuable company&amp;quot; to Exxon Mobil, as their market capitalization has slipped below that of Exxon for the first time since August 2011 as stock prices continue to fall &lt;a href="https://www.neowin.net/news/apple-loses-most-valuable-company-title-to-exxon-mobil/"&gt;Read more...&lt;/a&gt;</description>
            <author>Tim Schiesser</author>
            <pubDate>Sat, 26 Jan 2013 02:41:11 +0000</pubDate>
            <guid>https://www.neowin.net/news/apple-loses-most-valuable-company-title-to-exxon-mobil/</guid>
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                        <neowin:twitter>@scorpusv</neowin:twitter>        </item>
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            <title>Apple overtakes Microsoft to become the world&#039;s most valuable tech firm</title>
            <link>https://www.neowin.net/editorials/apple-overtakes-microsoft-to-become-the-world039s-most-valuable-tech-firm/</link>
            <description>&lt;div style="float:left;margin-right:10px;"&gt;&lt;img src="https://www.neowin.net/images/uploaded/applevsmsftmarketcap_thumbjpg" alt="" /&gt;&lt;/div&gt;It&#039;s official, Apple&#039;s market cap is now bigger than Microsoft&#039;s.

	As of early afternoon today, Apple&#039;s market capitalization on the NASDAQ stock market is higher than Microsoft&#039;s. Market cap is one of many ways that the... &lt;a href="https://www.neowin.net/editorials/apple-overtakes-microsoft-to-become-the-world039s-most-valuable-tech-firm/"&gt;Read more...&lt;/a&gt;</description>
            <author>Tom Warren</author>
            <pubDate>Wed, 26 May 2010 19:53:31 +0000</pubDate>
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                        <neowin:twitter>@tomwarren</neowin:twitter>        </item>
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