https://www.neowin.net/news/tag/whoop/ Neowin News Feed for: Whoop en-us Neowin Ignition News editor@neowin.net (Managing Editor) developers@neowin.net (Neowin Developers) 5 https://www.neowin.net/images/pegasus/icon.png https://www.neowin.net https://www.neowin.net/news/google-rebrands-fitbit-premium-and-health-coach-as-it-launches-new-fitbit-air/ <div style="float:left;margin-right:10px;"><img src="https://cdn.neowin.com/news/images/uploaded/2026/05/1778170284_fitbitair_hero.width-2200.format-webp_medium.webp" alt="" /></div>It&#039;s finally here. Weeks after teasing a screenless fitness band, Google has introduced its answer to the likes of Whoop: the Fitbit Air. <a href="https://www.neowin.net/news/google-rebrands-fitbit-premium-and-health-coach-as-it-launches-new-fitbit-air/">Read more...</a> David Uzondu Thu, 07 May 2026 16:30:01 +0000 https://www.neowin.net/news/google-rebrands-fitbit-premium-and-health-coach-as-it-launches-new-fitbit-air/ #Google #FitbitAir https://www.neowin.net/news/google-apparently-working-on-a-screenless-fitness-band-to-compete-with-whoop/ <div style="float:left;margin-right:10px;"><img src="https://cdn.neowin.com/news/images/uploaded/2026/04/1775013202_whoop_medium.webp" alt="" /></div>Google is reportedly working on a screenless fitness band, similar to Whoop&#039;s, under the Fitbit brand. <a href="https://www.neowin.net/news/google-apparently-working-on-a-screenless-fitness-band-to-compete-with-whoop/">Read more...</a> David Uzondu Wed, 01 Apr 2026 03:56:01 +0000 https://www.neowin.net/news/google-apparently-working-on-a-screenless-fitness-band-to-compete-with-whoop/ #Google #Whoop #Fitbit