Rumor: Intel could ditch Atom brand name for low power chips

Intel is trying to sell more PCs with its processors inside and now a new rumor claims that the company may get rid of the brand name for one of its product in order to boost sales. The Digitimes site claims, via unnamed sources, that Intel could get rid of the Atom brand sometime in the fourth quarter of 2013.

The story states that sales of PCs and tablets with Intel's current version of the Atom processor have been impacted partly because the Atom name has a negative image among consumers for poor performance. So far, Intel has not said anything officially about dumping the Atom name.

Intel's next version of the Atom processor, set for launch in late 2013, is supposed to be based on its Bay Trail architecture. In June, the company confirmed the Bay Trail design will also be used in chips made for two other older Intel processor brands. Bay Trail will be used in Celeron chips made for mobile devices and Pentium chips created for low-cost PCs.

It's possible that Intel could simply do away with the Atom brand for upcoming Windows 8.1 notebooks and tablets and have them labeled as Celeron and/or Pentium chips. We have contacted Intel to see if they wish to comment.

Source: Digitimes | Image via Intel

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