Some call it the Nokia Ace. Others will call it the Lumia 900. Whatever the smartphone is finally named for the US market, the new phone from Nokia that will use Microsoft's Windows Phone will apparently get a huge marketing blitz here in the States. Betanews.com reports via unnamed sources that the Nokia Ace will be launched in the US sometime in late March.
The launch will also be accompanied by a massive marketing and ad campaign which the article claims will be "in the neighborhood of $100 million". It adds that the Nokia Ace will be sold, at least at first, by AT&T and that the wireless carrier will promote the smartphone itself in ads and via its store employees. This is apparently a first for a Windows Phone-based device to get such a boost from a wireless carrier, rather than the smartphone maker.
The hardware specs for the Nokia Ace-Lumia 900 have already been leaked this week. It supposedly has a 4.3 inch WVGA display, 512 MB of RAM, an eight megapixel camera and more. The smartphone will likely get its official reveal next week during Nokia's CES 2012 press conference. Yes, we will be attending the event to get all of the scoop from the press conference.